Marketing Consulting
The Netkitchen can be a valuable extension of your in-house marketing team. Our experienced team lends their knowledge and insights at the early stages of a project when critical strategies and objectives are defined. Areas of marketing consulting we offer include:
Strategic planning: We partner with our clients at the project planning and information gathering stage to help define goals and identify the proper resources and road map to meet those objectives.
Ideation & concept development: Our smart thinkers will work with your team to brainstorm creative ideas and unique approaches that meet your project objectives and deliver results.
Name generation and logo development: Our creative team will work with you to understand your strategy for new products or services you may be developing and assist with the naming and logo design that fits within your overall brand look and feel.
Brand guidelines and design templates: We understand the importance of properly and consistently representing your company brand identity. We work with your internal marketing team to establish detailed brand standards and guidelines for proper use of your company logo and other brand elements. We also create a suite of design templates that can be used for interactions with your partners, clients and customers so that your brand is well represented across all internal and external communications.
Marketing Materials
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We work with our clients on a broad range of marketing materials to help promote their business, gain new partners and connect with their current client base. We will partner with you to understand your program needs and develop recommended components that will be most effective for your target audience. We offer comprehensive services from start to finish including design, layout, copywriting, production and project management. Some of the marketing components that we commonly produce include:
- Overview brochures and inserts
- Product sell sheets
- Direct mail packages
- Trade advertisements & editorials
- Event planning & management
- Event displays, registration materials & signage
- Event online registration sites
- Tradeshow booth displays
- PPT presentation decks
- Email campaigns
- Digital graphics & displays
Web Development
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Our first step on web development projects is to gain a general understanding of the client's needs. We then form the right team to delve into the details and develop a custom solution that can include:
- Preliminary Analysis: for mature sites, this can be a large part of the project as we analyze the site and develop new directions for content, design and technology.
- Corporate Website Design & Development: while some projects call for custom-designed and developed sites, the majority of corporate websites are customized WordPress themes that reflect the clients' brand and content.
- Application Interface Design & Development: for clients with in-house programing teams, we provide front end design and HTML/CSS/JS development to create functioning demos that can be UI tested and turned over to engeineers for integration.
- Web Application Programming: for projects with custom requirements, we have several programmers experienced in .NET, PHP, MySQL and other web application development standards.
- Usability Testing/Consulting: applications and commerce-driven sites benefit from direct user feedback gathered and analyzed by an experienced consultant.
- Online Marketing & SEO: our consultants focus on the nurturning and development of content to drive users to the site and boost long-term search engine success.
Online Marketing & SEO
The Netkitchen's integrated approach will help your company identify and target the right market and put together a plan that hits your business objectives.
- Creative Services: talented writers and designers deliver on-target creative that drives increased conversions and revenue.
- Email & Landing Page Development: realize your design vision and have it coded to work your marketing platform.
- Campaign Management & Optimization: measure, analyze and optimize to maximize return.
- Lead Generation & Nurturing: producers can segment and target your sales funnel and fill your sales pipeline.
- Media Buying & Placement: our resources know the best performing sites for your message and use bulk buying power to get the best deal.
- Search Engine Optimization: our SEO experts will analyze your site and detail content edits to optimize long term search engine peformance.
- Search Advertising: our Google Engage certified professionals will create long-and short-tail buy strategies that pair keywords with your most relevant content.
- Social Media: creation of social media programs with attainable objectives that can be measured against common marketing metrics.
